Counselor, Hypnotherapist, Author, Teacher


""Sunny Massad is a true mystic and has done her own inner work: both in the exploration of eternal, expansive awakened nature, as well as the unavoidable shadow self. She has traveled into the light and also explored the darkness.” Arjuna Ardagh author of The Translucent Revolution


Enlightened living is not a destination. It is a return to your natural state...
It occurs when you transcend the wounds of your life story.

UnTherapy is a wellness-oriented counseling alternative. It is a holistic and integrative system of positive psychology. I  trademarked the term UnTherapy in the 1990's when completing my  Master's thesis on the Psychology of the Buddhas and my Ph.D. dissertation on the subject of "enlightenment." My book, UnTherapy: A Positive Psychology for Enlightened Living, was the natural extension of that research.

Until 2016, I ran a private practice as a counselor in Honolulu, Hawaii for 25 years.  Since retiring, I primarily provide 75-minute counseling services via Skype, Facetime, and telephone. 

Over the course of my career, I served as a counselor for terminally ill children, their parents, and siblings, and for nearly one hundred Hospice patients.  I continue to provide counseling care for Hospice patients at no charge.

As President of the Hawaii Wellness Institute, a nonprofit educational organization, I frequently worked as a public speaker and group facilitator for organizations that wanted to learn about life balance, motivation, women's empowerment, and how to cope with techno-stress.

I also served as an adjunct faculty member of Westbrook University, the Hogan Entrepreneur Program at Chaminade University, and the APLP program at the East West Center.  I also served as a Board member of Noumenon Journal, an advisor to the Hawaii Women's Foundation, and  have been an active member of the American Counseling and Hawaii Counselor's Associations. 

I have always been an unconventional thinker, so creating UnTherapy as a conscious alternative to traditional counseling was a natural evolution. In my early twenties, I was co-founder of a 40-acre land cooperative in the San Juan Islands which is still in existence. I later traveled to the Rajneesh International Meditation University in India where I discovered the transformative properties of meditation.

In 1986 I became a certified hypnotherapist and NLP practitioner under the guidance of Ragini Michaels in Seattle, Washington. I continue to use hypnosis and meditation to rejuvenate the body and mind from overload so the brain can stay focused on creative pursuits.  

Settling down the noisy mind is essential for anyone who wants to be at peace in their own skin. I created two hypnosis CD's entitled "Peace of Mind" and "Clarity" to support the quieting of the mind.

I presently own and operate the Women's Leadership Institute for Conscious Coaching llc, an online life coach certification program at www.WomensOnlineCoachTraining.com where I mentor women from around the world in the art of conscious counseling.  I love my work and am honored to have the opportunity to support women to full and abundant lives.